Mobile Advertising Engagement Success
73Klondike Engages with Mobile App Users
Learn About Successful Mobile Advertising Strategies
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Developing an Engaging Mobile Advertisement
The iPhone and Android platforms have allowed for the rise in engaging mobile advertisements that are able to blend between an ad showcasing a product and an application that provides additional value to the user beyond just a basic impression.
Klondike has successfully created an iAds campaign that provides the user many different additional benefits as well as requires the user to interact with the application to continue moving forward through the ad. It is worth taking a look at the different options and screens that a user goes through this advertisement if you are thinking about creating a mobile advertisement. By including additional features to the ad users gain unique exposure to the brand and develop new associations to the product.
The ad that will be reviewed in detail had four core areas of the application:
- Informational section with product details
- Arcade section that included applications that could be downloaded to the iPhone.
- Video section with different video ads viewed through Youtube.
- Map tool to locate the closest retailer selling the product you wanted.
The following pics will outline the application / advertisement as a user would see and interact with the application. They do a good job of engaging the user immediately by having the screen ice over with instructions for the user to wipe the off the ice using the touchscreen the screen becomes visible and leaves the user ready to explore the rest of the advertisement.
User Experience of an Engaging Mobile Advertisement
Klondike Flavors Displayed on iPhone
Click thumbnail to view full-size
Mobile Advertising Engagement Options
The Klondike mobile advertisement has several options for the user to keep their interest and promote the brand. Their is a slideshow that flips through all of the flavors of Klondike Ice Cream sandwiches that are available, I didn't know there were so many flavors aside from the Klondike original until playing around with this app / ad. The video section had a few little short clip videos that were funny / viral video attempts that played through youtube when clicking on them. The map section is very cool, the Klondike app, takes your gps location from the phone and then displays the closest retailers in your area that carry the Klondike ice cream sandwich that you are looking for.
Where this advertisement takes the next step from being just a one time engaging advertisement that provides additional attachment to a brand this ad provides the user the option to download additional games. These games are downloaded onto the iPhone like standard iPhone apps through the iTunes store and become resident on the phone. The games that Klondike had were simple little games that revolved around the product such as stacking ice cream sandwiches in a cooler. The user now has the ability to interact with the brand many times in the future.
Example of Engagement Opportunities on iPhone
Mobile Application Information and Reviews
- Stock Trading and Investment Mobile Applications for Android
These are some of the stock trading and investment apps that you will find on the Android App store that can assist you with your financial management and stock portfolio reviews. If you enjoy monitoring... - Android Mobile Applications for Business Professionals
The Google app store for Android Smart Phone applications has several really great applications for business people, from calendaring apps, document creation and management, task list tracking, on demand... - iPhone Mobile Applications for the Kids to Play
There are so many great apps in the Apple iTunes app store that are fun for the kids to play. Apple does a good job with its app store policies to make the applications that are listed in the kids sections... - Stock Market Games for iPhone and iPad
If you think you would be a good investor, but unsure about making the leap with your own cash, play along with one of the many iPhone / iPad stock market games that let you trade and invest without the risk to your own money.
CommentsLoading...
This is really interesting! Can't wait to see this personally!
making traffic using mobile advertising this really interesting good news for all business entrepreneurs.
this advertisement sure helps. for the success of other business owners. nice article keep it up!
Great! Nice article.
I really appreciate how it penetrates the business connectivity, I of entertainment only.
iPhone + Android = Perfect
I'm loving this article. :)
Like this article, this might really leads business to success.
this advertisement sure helps. for the success of other business owners. nice article keep it up!
perfect! nice article
Very informative article!
Nice way of advertising! Very helpful
It is a nice way of advertising-easier and faster.
Very helpful. Great article.
I agree with you dennise_toledo. With this strategy, small businesses advertise their products faster and less expensive.
That cerainly gets the Klondike logo stuck in your head.
I assume the ad-adventures would be predominantly in the Android with it's ad funded free games.
cool!
This is very cool.
Outstanding way of advertising. This will surely attract consumers!
a powerful way to advertise! Nice post!
Nice guide on creating effective ads!
advertising with the use of mobile phones? not just great but brilliant idea!
very useful information for mobile users...
Great idea on marketing!a step higher in the advertising world.
this is more interesting way of business..love it
Amazing !! The article was so interesting..Keep it up .
I actually tried advertising on android phones. It works basically the same a pay-per-click on the web. The big advantage is that unlike a computer screen your ad is the only thing appearing on that cell phone screen at that particular moment and people can instantly respond. But you definitely need a budget that you are willing to spend because everything happens extremely fast. Within a matter of minutes all the clicks you purchased have been made and your account is at zero. You can schedule a maximum daily limit like $5, $10, or $20, etc. and everything will stop for that day once you reaches it. This allows you to review, analyze, adjust, or edit ads if necessary. But I think overall mobile marketing is very good , especially for local business. I found a lot of helpful information about android advertising at androidadvertisingmoney.com
Nice post!! Since our century has lots of technology discovered. Having an iPhone and Android doesn’t give us a big shocked. Most of the people expected this. And this article really entertained me a lot because the content of this blog is very informative.
adrian9177 17 months ago
Advertising great products can give a hassle free by just using your mobile phone. two thumbs up